Your Heads of Marketing are faced with enormous growth mandates and are craving coaching and leadership to jump the knowlege gap to achieve success.
As CEO/Founders, you desperately want to support them, but are too busy being CEO or lack the expertise to lead them up to that next level.
How I can help
I'll pair up with your head of marketing and work collaboratively with them to provide the critical marketing leadership, coaching, and framework to up their game and deliver on their growth mandate. I typically help in these three areas:
Focus & Priorities
We'll quickly align to the priorities that matter right now so we can move the needle on our most critical metrics.
Lift & Scale
We'll thread all your marketing efforts together to surround your customers, build trust, and maximize impact.
We'll tackle critical marketing challenges including positioning, funnel mastery, targeted acquisition and team design.
I get excited about 2 things: coaching great marketers and achieving amazing results together.
If there's one thing I've learned in my 20 years leading marketing for successful startups like Lavalife, FreshBooks, Vidyard, Clearfit and FundThrough it's that leadership matters.
As a founder or CEO, it matters because you're busy leading your entire business, so you need someone on marketing who's "got it" for you.
That "got it" includes; understanding what marketing needs to achieve, and the 100% commitment to your key marketing people. Knowing what to do is only half the challenge, coaching others to get it done and become great leaders themselves is what leads to scale.
If you're a founder or CEO with an existing marketing lead in place who is looking for part-time, proven, CMO level leadership to drive a new level of success - we should talk.
What some founders, leaders and clients have to say about Mitch:
Mitch was a key contributor in taking Lavalife from $3 million to $100 million. As our VP Marketing he helped build the business models that were the mainstay of our success and continued to drive the business to new records.
As our first senior hire, Mitch really pioneered and drove the fine tuning of our marketing engine as we grew from 125 thousand to over 5 million users. Equally impressive was his relentless focus on personal growth and development.
Mitch came in and very quickly re-tooled and aligned our marketing efforts and team to set us up for rapid growth. His passion and commitment to his team, the people around him and to developing others was evident every day.
I've worked with Mitch at 3 different companies and have witnessed first hand his ability to not only drive business growth, but provide unwavering leadership and commitment to the development and success of his team and others.
Mitch was a a real strategic thought partner for me as a first time CEO. His tireless focus on our brand, our customers, and our employees was inspiring as was the personal accountability he took in the development of others.
I brought in Mitch to add a missing level of leadership to our marketing efforts. In less than 2 months he and our Director of Marketing have us all aligned to priorities, a plan, budgets and targets and a renewed focus on growth.
Get in Touch
Mitch Solway - email@example.com - 416.998.7940